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small fish – BIG OCEAN

In 1 on June 8, 2009 at 11:18 pm

Shark Infested Waters_BnW
We have all experienced what I call the ‘small fish – BIG OCEAN effect’. It’s the situation where your once relatively high status (‘BIG FISH – small pond’) has been knocked down a few notches… or all the way to the bottom after entering a larger playing field.

Just because you are currently the ‘Best of the Best’ in your family, class, position, company, market or industry… does not mean that you won’t end up ‘average’ tomorrow… when other players enter your Game… or you enter theirs. Assuming that Seth Godin is correct, and that “being average is for Losers”, we only have two choices: 1) Continue to improve the skills necessary to be the Best of the Best… or 2) ‘Shrink the ocean’. Which are you doing?

(Bonus points to those who realize that you really need to be doing both.)

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